Thursday, January 22, 2009

Midnight Madness: Baseball Style

Central Michigan head coach Steve Jaska decided to use a basketball marketing idea in baseball. CMU and Florida Gulf Coast will begin the new baseball season at 12:01 a.m., yes, one minute past midnight, on February 20. According to the blog post from Aaron Fitt at Baseball America,
"... Jaska hatched the midnight madness idea as a way to build excitement for the start of the season."

Technically, the two programs will play a split doubleheader on that day as both sides meet again at 8:00 p.m.

It's a bit crazy, but I kind of like it. A tip of the cap to Coach Jaska, the Chips and FGC for giving it a shot.